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Media analysis is a powerful tool to accelerate media coverage as you go, improve the performance of your PR team and justify the money and effort you spend on getting media attention. This half day workshop introduces you to media analysis and shows you how to:
This workshop will be relevant if you work on communications campaigns for:
 Our innovative workshops and presentations program can help boost your team's communications performance in 2006. Our interactive workshops include:
Contact info@mainestreet.com.au for workshop details. Business marketing fundamentals workshop "We have been in business for twenty four years and have experimented with many different marketing ideas but have never developed an integrated approach. Bob has mentored us and helped develop a logical and realistic system". "There are probably a number of systems "out there" somewhere, but Bob's system is so user friendly and his enthusiasm is so infectious that a chore has become a creative inspiration!" Nat McGahey
"Thank you so much for the 'word of mouth' package and your presentation last night which I found very helpful. It built on the knowledge that we already had and has given us inspiration and other avenues to investigate for low cost marketing. The suggestion of stories was particularly good and something that my husband and I had never even thought of - people always relate to people (one of my more 'profound' insights). Look forward to receiving your newsletter and thanks again for all the great information and ideas". Margaret "I enjoyed your presentation last night and I'm pleased to report that there are a few things buzzing around my head this morning that I can get going with. I will look forward to receiving your ezine". Meredith "Once again, many thanks for such an instantly usable presentation, it is rare indeed to attend something like this and come away with more than one easy to use and effective idea, I came away with a number". Marj Media analysis workshop "At our recent Understanding Media Analysis course which is based on a presentation he gave to the ACT chapter of the Public Relations Industry Association in July 2004, the comment of Bob Crawshaw was brilliant! He was one of the better presenters I've ever had was endorsed by all the participants". Karen Paxton
"Great, very practical with great examples." "Very positive and encouraging! Bob backed theory up with practical, real life examples of how media analysis has helped improve campaigns." "Bob was great and really knew what he was talking about and gave explanations with clear understandable examples." Workshop Participants
Media Seminar "Bob's presentation of media relations strategies, using the award-winning Harmony Day campaign, was excellent. My second year public relations students were able to see the link between theory and practice". Lucy Hobgood-Brown
"An excellent speaker, who knew a lot about his area and industry." "I liked the practical relation that he applied to the theory he was presenting. It made it easier to understand." "He was a fantastic speaker. Gave some very helpful advice." "Very relevant to this subject. Wonderful insights into the world of PR!" "I thought he was really interesting and an excellent speaker". Students
Social Marketing Presentation "Bob Crawshaw is a polished performer. He hits his marks, engages his audience and charms the cynics. As if his exemplary grooming isn't enough, he really knows his onions - Bob will teach you things you don't know. How often does that happen? I've seen Bob speak twice. On the strength of my first experience I invited him to Melbourne to talk to a group of communications professionals I regularly gather. He scored 9 out of 10 in the feedback forms. What more can I say except hoorah Bob Crawshaw?" Brett de Hoedt
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