We regularly review new books on marketing and PR . Read our reviews to see if these books can help improve your next campaign.

• Changing Minds: The Art and Science of Changing Our Own and Other People’s Minds. Howard Gardner. Harvard Business School Press 2006.
• Why Women Shop: Secrets Revealed. Stella Minahan and Michael Beverland. Wright Books 2005.
• Life After the 30-Second Spot. Joseph Jaffe. J Wiley and Sons. 2005. (pdf file size:72.1Kb)
• Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders. Adam Morgan. John Wiley and Sons 2005. (pdf file size:102Kb)
• The Secrets of Word of Mouth Marketing. George Silverman. American Management Association 2001. (pdf file size:38Kb)
• Leading through Relationship Marketing. Richard Batterly, McGraw Hill Professional, Sydney 2003. (pdf file size:49Kb)
• Master the Media to Attract Your ideal Clients. Derrick Kinney. John Wiley and Sons New Jersey 2004. (pdf file size:72Kb)
• Introduction to Marketing. Susan Dann & Stephen Dann, John Wiley and Sons, Brisbane 2004. (pdf file size:67Kb)
• Celebrity Sells. Hamish Pringle, John Wiley and Sons, UK 2004. (pdf file size:58Kb)
• Rising Tide Lessons from 165 years of brand building at Proctor & Gamble Davis Dyer, Frederick Dalzell, Rowena Olegario. Published by Harvard Business School Press, Boston 2004.
• It's Not All Fun and Games. Kim Skildum-Reid. Power Sponsorship Publishing NSW 2005. (pdf file size:65Kb)
• Guerrilla Marketing for Consultants. Jay Conrad Levinson and Michael W. McLaughlin. John Wiley and Sons New Jersey, 2005. (pdf file size:91Kb)