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You must know where you are going and how to get there, before you can reach out to community and clients. We provide communication road maps, from fully geared national campaign plans to simpler strategies for one-off events. We asked Maine Street Marketing to provide a communications strategy for an Australian Government client involved in a $40 million tender process. The business sector needs to know about the tender and the community will want to know about possible changes in future services. Maine Street Marketing provided a cost-effective strategy that our client can readily implement. We are particularly pleased that they developed it with an eye to saving time, money and effort for our client as their project unfolds over the next 18 months. Jim Longworth
 We help clients assess short and long term impacts of their issues. We find out the opinions of individuals and groups who are interested in what our clients are doing. Our clients receive comprehensive reports, complete with research-based, recommendations to fit with their business plans. We help client teams organise events and encourage others to do things to support their programs. We start by examining audiences, objectives and messages to develop creative, keynote events that attract public and media attention. Because much social marketing occurs at the local level, we advise community groups on staging their own activities so they are in line with the client's national focus. This can include providing email and telephone mentoring services to local organizations and setting up on-line discussion forums so people can share ideas easily. Issues management is about prioritizing and addressing the issues that can derail your communications. We identify the opposition that can wreck a campaign and forge plans that allow clients to minimise disruptions. We advise on audience targeting, preparing convincing messages for the media and selecting communications channels. We recommend suitable tracking and analysis strategies and seek exposure through community service announcements at no or minimal cost. Our innovative Story Bank concept ensures our clients have the information the media needs. 25 per cent of Australians come from overseas, 40 per cent have at least one parent born overseas and Australians speak 200 languages. This diversity influences how Australians talk to each other. With over ten years experience in cross-cultural communications, our insider knowledge of multicultural and Indigenous media and organizations helps clients connect with Australians of all backgrounds. We team with Australia's leading media trainer, Media Gurus, to offer:
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