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Marketing in the Building Industry (Consultations) Multiplex Asset Management, a division of one of Australia's largest construction companies, provides advisory, property and facilities management services. It manages some of Australia's most prestigious properties including Stadium Australia, the National Archives and Sydney's Queen Victoria Building. In 2003 Multiplex Asset Management reviewed its approach to marketing. It wanted to reassure itself that it was meeting the needs of existing clients and was positioned to attract future business. Maine Street Marketing conducted extensive consultations to find out what leading companies in the property market wanted from a property and facilities manager, how they rated Multiplex Asset Management and their thoughts on emerging industry trends. The result was a comprehensive market research report identifying the preferences and priorities of Multiplex Asset Management's existing and prospective clients. The report independently confirmed that client management was soundly based and supported the company's future marketing directions. We asked Maine Street Marketing to consult our clients and with companies we would like to do business with in future. The quality of Maine Street Marketing's work provided us with an independent validation of our approach to client management and future marketing. We were very impressed with the quality and timeliness of their work and the fact that Maine Street Marketing went beyond our original brief and provided us with a comparative international model. Chris Roberts
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