Sands of Gallipoli

Gallipoli has a special place in the Australian story.

Supported by the Returned & Services League of Australia (RSL), Canberra company, Market Link Solutions, produces the Sands of Gallipoli range of commemorative keepsakes containing authentic sand from ANZAC Cove in Turkey.

Part of the sales proceeds goes to the RSL to support the important work it does for veterans and their families.

Maine Street Marketing joined with Market Link Solutions to develop and manage national promotions to raise awareness for its 2005 collection, including:

Media events in Sydney and Brisbane.
Linking the Sands of Gallipoli collection to media and public interest in the 90th Anniversary of the Landings by Australian diggers in Turkey.
Newspaper and radio competitions that offered Sands of Gallipoli medallions as prizes.
Developing and promoting a Sands of Gallipoli blog for people to share their family stories of Australia at war.

Independent media monitoring showed the four weeks promotions campaign reached over 2 500 000 people. In the weeks leading up to ANZAC DAY more than 100 newspapers and radio stations throughout Australia took part in special Sands of Gallipoli reader and listener competitions. On ANZAC Day 100 000 radio listeners in Sydney learned about the Sands of Gallipoli just as veterans prepared to march through the City.

Sales figures jumped from the previous two years and in just five weeks of sales, Market Link Solutions was able to commit $80 000 to the RSL for its welfare work.

Thank you for the contribution you made to assist Market Link Solutions to develop and implement its marketing and public relations strategy for the Sands of Gallipoli 2005 product range.

Your ability to join a small team working within a tight time frame and limited budget greatly assisted Market Link Solutions in achieving its objectives.

We were particularly impressed with the skill and professionalism with which you performed your role as media spokesperson for our campaign.

We would have no hesitation recommending your service.

Stephen Davie
Managing Director
Market Link Solutions