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Angels Take the Cake for a Great Cause 
Each summer leading Australian charity, Anglicare, raises money for families in need over Christmas. In November 2005, Maine Street Marketing provided event and media management support for the Appeal launch in Canberra. Working within the national theme, Angles Are Among Us, Maine Street Marketing staged the National Capital's first ever Angel Cake Cook-off to promote the Summer fund raising appeal. Teams from a leading hardware chain, the Australian Institute of Sport and a local college competed with power tools and kitchen implements to produce Canberra's most creative Angel Food Cake and take out the title of Angels of Canberra. On hand to coach the teams and provide culinary advice were apprentice chefs from the Canberra Institute of Technology. The result was a visually stunning event that generated extensive media coverage for the launch and set the scene for later Appeal activities. |
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