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Tip Sheets

• How great PR people sell their ideas
  
• Problems with PR proposals and how to avoid them
  
• 12 tips for speeches that influence
  
• Seven ways to manage a crisis before it hits
  
• Six principles for winning community support
  
• Ten tips for effective messages (pdf file size: 126Kb)
  
• How to write a case study (pdf file size: 115Kb)
  
• Get your PR command post in order
  
• Get the boss to pay attention to PR
  

Media and Promotions

• Follow-up Publicity after Your Event
  
• What's a Blog (pdf file size: 61Kb)
  
• Advertising evergreens
  
• The rise and rise of word of mouth marketing
  
• Recycle media coverage
  
• In the age of the iPod your job just became harder
  
• Use niche magazines to get your message across (pdf file size: 44Kb)
  
• Improve team performance through media analysis (pdf file size: 33Kb)
  
• Media success you can bank on
  
• Marketing is like saying good morning (pdf file size: 107Kb)
  
• Common mistakes people make when they develop media plans (pdf file size: 66Kb)
  

Community Relations

• Avoid the four myths that can sink a communications program
  
• Reach the people who help you reach the people (pdf file size: 127Kb)
  
• Community relations - just you and the neighbours (pdf file size: 126Kb)
  
• Seven secrets of community consultations
  

Trends in Communication

• Marketing to Baby Boomer Women
  
• Templates as communications tools
  
• Communicating technology change (pdf file size: 37Kb)
  
• Establish a professional presence on the Internet
  
• International trends in media analysis (pdf file size: 22Kb)
  

  Article provided with permission of the Association of Media Evaluation Companies www.amecorg.com

• Issues for today's communicators (pdf file size: 21Kb)
  
• Australian trends in employee communications (pdf file size: 104Kb)